Our Story

“Countertop uses the functional power of herbs and spices to add a wallop of flavor and health to everything you cook.”

Right now, there is ever-growing consumer interest in the health-enhancing role of specific foods, or what experts call “functional foods.” Turmeric is the breakout star of the past few years, but there are many other wonderful cooking ingredients that provide functional health benefits.

Countertop is passionate about helping you cook delicious food with maximum health in minimum time. Our products re-imagine every day staples like butter, sweetener and seasonings into minimally processed, easy to use, outrageously delicious functional blends that turn the foods you already love into superfoods.


Jamie Kantrowitz and Nicole Rice founded Countertop on the idea that functional wellness can be deliciously simple and easy to provide for yourself and those you care about most. Jamie is a startup veteran. Nicole is a highly trained and sought out doula and Ayurvedic educator who traded in her fashion PR and marketing executive life to follow the path of wellness.

The two met as Jamie was recovering from the birth of her daughter. Nicole showed her first-hand how truly transformative functional nutrition can be, and how much of it could be achieved simply by adding rich new flavorings and ingredients to the same food she already loved. Sharing a passion for cooking, the two became obsessed with helping people revitalize, strengthen, and heal their bodies every day through easy ways to use spices and herbs. Countertop is their shortcut to every day functional food and they are so excited to share it with you.

Quality Standards and Production Philosophy


Countertop takes a cue from the convenience of popular, and decades-old flavor brands, but reimagines this convenience with purer, recognizable, and minimally processed ingredients that also have functional power. We use the often overlooked, but well researched, health benefits of herbs and spices as the basis for developing our flavor blends and products.

  • Our suppliers maintain incredibly high production, safety, and quality standards: Bloom Honey, Organic Valley, ABCO Spices.
  • Most of our ingredients are organic and or non-GMO, and none of our products contain laboratory created additives or flavorings.
  • All of our blends are tested for potency and ingredient quality.
  • All spices are certified Kosher and are SQF level2, HACCP, FDA, and USDA compliant.
  • Our spice supplier, ABCO labs, operates in a solar powered facility.
  • The tradeoff of our minimal processing means blends won’t fully dissolve in liquid, we always suggest drinking the bottom when using our products in liquids.

The only additive to your diet from our products will be health and delicious food.